Why Press Releases Still Matter for Small Businesses
Press releases remain a powerful, underused marketing tool for small businesses. When done correctly, they can increase brand visibility, improve SEO, and drive highly targeted traffic to your website. A well-crafted release helps you control your narrative, highlight wins (like product launches, partnerships, or awards), and showcase authority in your niche.
Press Releases Cost Less Than You Think
Many small business owners assume press releases are expensive or only for large corporations. In reality, issuing a press release can be surprisingly affordable. Low-cost or even free distribution platforms exist, and you can often get strong results by targeting niche industry sites, local media, and trade publications. Compared to paid ads, ongoing PR campaigns can deliver lasting online visibility through long-lived articles, news mentions, and backlinks.
Using AI to Make Press Release Writing Easier
Writing a professional press release no longer has to be intimidating. AI tools and prompts can help you draft clear, newsworthy content in minutes. By providing basic details—who, what, when, where, why, and how—you can prompt AI to create:
- Attention-grabbing headlines
- Compelling subheadings
- Clear quotes from founders or customers
- Keyword-rich boilerplate about your business
Conclusion: Make Press Releases a Strategic Part of Your Marketing
For small businesses, press releases are an accessible, cost-effective way to gain online exposure, build credibility, and reach new audiences. With affordable distribution options and AI-assisted tools to simplify the writing process, you no longer need a big budget or a full-time PR team to share newsworthy updates. By consistently issuing optimized press releases that highlight your milestones, include strategic keywords, and link back to your site, you can strengthen your SEO, attract media attention, and keep your brand visible in an increasingly competitive digital landscape.